Bossa Goodtimes Bar is an iconic franchise in the Western Cape, known for its lively social atmosphere, great music and even better drinks and cocktails. Its formula struck a chord with locals and it has quickly expanded to its current five locations. Just as it has grown, so has its brand, necessitating a new website to showcase its newly-designed brand image. Our team approached the project with the same energy that you would find at any Bossa on a Friday night to create a look and feel that would give patrons a sense of exactly why Bossa is called a ‘goodtimes bar’. Before getting started, we asked ourselves, ‘How would we like to unwind after a productive, challenging day at work?’. We took our answer to that question and turned it into Bossa’s new website.