SEO

How Google measures the authority of web pages

September 19th, 2017|SEO|

Google has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis. Google’s fight against problematic content has drawn renewed attention to a common question: how does Google know what’s authoritative? The simple answer is that it has no single “authority” metric. Rather, Google looks at a [...]

10 tips for an awesome and SEO-friendly blog post

August 30th, 2017|Blog Posts, SEO|

Writing a blog post, like all other writing, is a skill. To keep your reader interested, you should think about the structure of your copy and write appealing texts. You can help your readers to grasp the main idea of your post by providing headings, subheadings, and clear paragraphs. If people understand and like your [...]